Be The Best Loser You Can Be

We didn’t even declare to each other that we were racing home from my parents’ house, but when I took a strategic “shortcut” my wife must have known it was on. She caught up to me on the highway and passed me when I picked the wrong lane of cars at the traffic light. Three blocks from the house, we were stopped again for a traffic light, “Daddy! Don’t let Mom beat us!” Even worse…

"Be The Best Loser You Can Be"

How to Capture the Heart of the Luxury Traveler

You, you sophisticated thing, are not the kind of person who appreciates being sold to. Or at least, feeling as if you are being sold to, even when common sense tells you that you are. Content marketing, like sincere love notes scattered about, is seduction If at first glance an offer appears irresistible, it doesn’t take you long to figure out if some dude or some thing is not your type. You can spot a bull…

"How to Capture the Heart of the Luxury Traveler"

King Content is Nothing without a Queen

The last time you heard the phrase , “content is king,” was probably yesterday. Maybe someone was contesting the throne. He or she put forth that something else, like “context” or “distribution’ was more worthy of assuming the role of  ”king.” Or perhaps someone was saying that “content” was much more of a queen than king. Or he or she was simply reasserting the notion. Whenever a tenet is mostly true, it is vulnerable to…

"King Content is Nothing without a Queen"

12 Best Plugins for Your New WordPress Site

Ask a WordPress user what the best plugins are and you’ll get a lot of answers. When I started my first WordPress blog, my relationship with plugins was mostly one of love at first sight. To all of a sudden have access to these marvelous things that bring extra functionality to the WordPress platform practically made me giddy. I couldn’t wait to use all of them. “Limit yourself to 10,” a web designer would plea. “Don’t use…

"12 Best Plugins for Your New WordPress Site"

6 Tips for Working with Travel Bloggers

If you are a destination or a media company in the travel industry, the odds are, part of your future content strategy, will involve working with travel bloggers. As with all marketing efforts, preparation, instinct and good old fashioned relationship building are best apt to lead to beneficial partnerships. Here are my tips for what to do to ensure that good relationships are formed, your brand protected and goals met. Do the right kind of…

"6 Tips for Working with Travel Bloggers"