Big Brands Try their Hand at Facebook’s New Advertising Tools

Two months on from the release of Facebook’s slew of new advertisement tools, big brands have been experimenting with the new advertising landscape that the social network has laid out. More than ever, they’ve found that producing engaging content is the key to advertising success on Facebook. If Facebook’s leap day announcements concerning the shake-up of its advertising have demonstrated anything, it’s that they now place more emphasis on brand Pages than ever before. Facebook…

"Big Brands Try their Hand at Facebook’s New Advertising Tools"

Facebook Timeline for Brands: Game Changer

The long awaited unveiling of the new timeline for brand pages is here with a few surprises – starting with the fact that they did it unceremoniously around o’dark thirty while most of us were asleep. Needless to say, the world of marketing is reacting with all sorts of reviews. To help you weed through everything, I’ll be hosting a free webinar this Saturday and at the end of this post I’ll share with you…

"Facebook Timeline for Brands: Game Changer"

Facebook Timeline for the Graphically Challenged

One of the biggest questions I’ve been getting since the announcement of Facebook’s new timeline is all about the graphics for the new layout. Most people think that unless they can use Photoshop or some other graphic program their only resource is a graphic designer and not all of us have pockets that deep. So, I decided to challenge myself and see what I could come up with for you. The new timeline provides some…

"Facebook Timeline for the Graphically Challenged"

Crowdfunding – there’s a new player in town!

First of all, huge props to kickstarter – I’ve been in huge like with the idea idea since I first heard of it, and have been evangelizing it to entrepreneurial friends. BUT… it doesn’t work from Sweden, unfortunately! Just last week the new platform Fundedbyme was launched, and YAY now the awesome possibility of crowdfunding is also open for us Northeners!! Since it’s actually open for any international project submission, I simply urge you all…

"Crowdfunding – there’s a new player in town!"

The Language of Fried Chicken: Techniques Used in Advertising

In the book Chicken: High Art, Low Calorie is a fresh (or at least still warm) project by Siâron Hughes, language techniques in advertising is showcased in the graphic vernacular of fried chicken vendors in the UK.   Hughes, a talented designer and illustrator, did not stop at cataloguing the star-spangled array of signage. She also interviewed the people behind brands such as Perfect Fried Chicken and Hen Cottage, most notably Morris ‘Mr Chicken’ Cassanova –…

"The Language of Fried Chicken: Techniques Used in Advertising"