How a Web Analytics System Will Improve Online Business Website

It always amazes me when I go into businesses and sit with the owners for the first time and start to talk about their business and how it is working for them.  As we start the conversation, exchange the pleasantries and get into a business discussion, I ask a question that stops most business owners in their tracks…. “What is the most profitable product or service you sell and what it the least profitable” most…

"How a Web Analytics System Will Improve Online Business Website"

Club Tropicana Tops List in Rebranding Failures

Last week AdAge reported that Tropicana’s sales shrank 20% at the start of the year before rebranded packaging was pulled. Designs by Arnell Group were kicked before they hit the shelves and heartily jeered on their exit. Hence it joined the list for bad rebranding. Although recession squeeze must have played a role, it doesn’t seem to account for the whole story. Sales of refrigerated orange juice across the board only dipped 5% in the same…

"Club Tropicana Tops List in Rebranding Failures"