How to Monetize a Free Membership Site

It is a common strategy amongst commercial websites: users sign up, gain access to a large library of content or services, all supported by advertising. The membership website has seen many revisions since its introduction to the consumer internet, but it still remains one of the most popular and enduring website types around. Encouraging passer-by’s to join your Free Membership site What’s one of my favorite features of using a premium WordPress plugin like WishList…

"How to Monetize a Free Membership Site"

Why You Need to Prioritize your Tasks

When I’m planning my day, I make a point of prioritizing the tasks I have. I usually plan out my day with 3 or 4 absolutely must do tasks, and (through trial and error) I do these tasks first thing in the morning. I don’t want to go into the whole “stones, pebbles and sand” story (though it is very true), but I do want to stress the importance of getting the big important things…

"Why You Need to Prioritize your Tasks"

Here’s Why You May Not Be A Copywriter After All…

Here’s a question for you… Are you really a copywriter? Now, this isn’t some existential, navel-gazing question. No, instead my intent in asking is related strictly to clarifying the definition of the word… …a definition which has become tangled up in the whole “web-content-writing-inbound-marketing-social-media-manager” thing that’s trendy and hot right now in the world of business writers. Before getting into this any further, let me provide some back story for you – if only to…

"Here’s Why You May Not Be A Copywriter After All…"

Persuasion 101 – Part II: The Anatomy of a Decision

Okay, last time we talked about a principle tenet of copywriting: your job isn’t to make someone do something…you job is to make them WANT to do it. I also promised you I’d tell you how. So here’s a secret: People don’t make rational decisions; they make emotional decisions and rationalize them. That’s not meant critically…its a simple truth (and I admit I’m right in there with everyone else). For the vast majority of decisions,…

"Persuasion 101 – Part II: The Anatomy of a Decision"