Brands Warned not to Bombard Consumers into Ad Blindness

As global e-commerce sales steadily rise, the temptation to serve online shoppers more ads is tempting but it can quickly lead to ‘ad blindness’ or even active dislike for an over-enthusiastic brand. Current estimates suggest that retail web sales will reach $1 trillion by 2013, with UK consumers spending £5.8 billion online in July this year alone. Not only are consumers happy to engage with new online retail channels such as mobile, they actively expect…

"Brands Warned not to Bombard Consumers into Ad Blindness"

Debugging PhoneGap Applications

I recently started developing a mobile application for my MSc Thesis and decided to create a solution that could easily be ported to multiple mobile platforms. Searching around, I stumbled upon PhoneGap. I remembered having read positive things about it a couple of years ago, when I was developing my first mobile application in Android. What PhoneGap essentially does, is expose mobile phone functions through a set of JavaScript APIs and the application’s logic runs…

"Debugging PhoneGap Applications"

How to Find The “Right” Motivation

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” — Thomas A. Edison How to Find The “Right” Motivation               Motivating ourselves to create new habits is rarely easy. But in the last few years I’ve noticed something interesting. If I’m feeling stuck or having difficulty “convincing” myself to adhere to a new routine, often it’s because…

"How to Find The “Right” Motivation"

How To Maximize Your Sales Online

There was a time when people were hesitant about online shopping. They didn’t trust online payment methods or didn’t trust that the product they bought would actually get to them or not get lost in the mail. Thanks to sites like eBay, Amazon and Etsy people nowadays are more comfortable shopping online than ever. These big brands built trust and eased people into online shopping. The challenge isn’t convincing people to purchase online – but…

"How To Maximize Your Sales Online"

Top Ten Tips to Avoid Getting Cheated By an Essay Writing Service

Essay writing sites are truly very helpful to students. They can also help in getting assignments done that are not only of very good quality but also meet the deadline. However like all service providers there are some essay writing sites that can give a bad experience to the student. These are some tips that one can follow to avoid getting cheated by an essay writing service. First of all the student must ensure that…

"Top Ten Tips to Avoid Getting Cheated By an Essay Writing Service"

How iPads At Trade Shows Can Increase Sales

Trade shows are a great opportunity for every business to improve their presence on the market and make new agreements. Also, signing new contracts with business partners is also one of the possible outcomes of trade show participation. So as to ensure a reliable and high-quality presentation at the show, every business must do some pre-show preparations to get there ready for all the challenges and equipped with most sophisticated trade show strategies and devices.…

"How iPads At Trade Shows Can Increase Sales"